Clean beauty is a portion of the beauty industry that only produces products that are beneficial to your body and your wellbeing. Most beauty brands on the market today use ingredients that are harmful to your health and also to the environment.

Clean beauty looks to support your skin by using ingredients that support and protect your skin. It is also part of the beauty industry that is making greatest headway with supporting our planets wellness. Many clean beauty brands are focused on sustainability and becoming (or already are) zero waste companies. A lot of brands also use totally recyclable packaging, some even use biodegradeable packaging.

However, if you are new to the clean beauty world then it can seem somewhat overwhelming. Starting to become ingredients aware and learning to know which brands that say they are “clean”really are clean. Many words in the beauty industry are not regulated and this can allow for false advertising. For instance, the word “natural” can be used by any brand without any need to prove the validity of their claim. Well, when you think about it, there are lots of things out there that are natural that you don’t want to put on your face! This issue with regulating means that sometimes brands can mislead you into believing that they are clean conscious and putting your health first when they in fact are not.

What Do You Do Now?

There are a few simple steps you can take to start your clean journey:

1. Relax! It wont happen over night and thats ok!
2. Use apps such as Yuka and Think Dirty to use a bar scanner on your phone to check out products in the aisle before you buy
3. Don’t throw all your products out! Use them until they are finished (lets not fill up the landfills sooner than necessary!)
4. Take it slowly and ask for help

What it’s not:

Harmful

What it is:

Beneficial to your skin & the environment

How Can I Help:

I offer three different services to support you in your transition to clean beauty, whether it be skin care or makeup. Whether you are just starting out with clean beauty or are already on your journey and are wanting to delve deeper, I am here to make it easier for you.

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